• maintaining Accountability Standards and applying them through reviews;
• providing information that will help donors make informed charitable giving decisions;
• encouraging and assisting accountability in the charitable sector.

The Council's mission is guided by these principles:

• It is appropriate for donors to choose where they want to invest their charitable dollars.
• When provided with good information and appropriate tools, donors are likely to make decisions that favor the most accountable nonprofits serving their areas of interest.
• The more diverse the spectrum of donors making informed giving choices, the more beneficial is the impact on nonprofit accountability.
• Nonprofit accountability standards that set forth basic expectations of informed donors improve the climate for giving.
• Nonprofits that understand accountability issues are more likely to adhere to accountability standards.